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Address Cleaning
People with messy desks may be able to find exactly what they're looking for, but no one else can. The
same thing applies to address data. You may know exactly the address you mean, but if the post office
or the package delivery company can't translate it into a discernable address it's not going to help
your package or letter get there. The challenge is that addresses in the US and Canada follow dozens of
different formats and syntaxes so just because an address looks right to a data-entry person in New
York doesn't guarantee that it will be delivered properly to a address in rural North Dakota. The
answer to these problems is address cleaning and standardization.
Address Cleaning systems typically work in two steps: parsing the various components of an address, and
looking up the cleaned address against a reference database. These reference databases are supplied by
the postal service in each country. PacificEast's DataMAX product is a
proprietary system that combines US Postal Service certified cleaning and
standardization in the US and Canada Post certified address cleaning in Canada
with proprietary processes intended to improve results and overal quality..
DataMAX
The DataMAX mailing list cleaning process produces the highest quality contact address possible, using
numerous scanning and correction methods that target damaged records. The final result is an address
with optimum address accuracy, structure, and standardization.
What can DataMAX do for you?
- Produce more qualified, deliverable records
- Reduce your direct marketing costs
- Increase your return on investment
Canadian Change of Address
CCOA – The Canada Post certified Change of Address Utility.
As with the similar US solution, this product takes the name and address from your file (with an optional
pre-cleaner for names) and returns the forwarding address.
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